Mobile marketing

Mobile marketing is the use of the mobile phone for promoting products and services. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for. This type of marketing differs from most other forms of marketing communication in that it is often user (consumer) initiated (mobile originated, or MO) message, and requires the express consent of the consumer to receive future communications.

Advertising on mobile phones through web based SMS marketing has never been more affordable. Mobile marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer because it allows a text blast.  It has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. 

Why you should use mass text marketing

40 million people in the US (18.6% of total mobile population) received a mobile text ad. 4.3 million (or 12%) responded to a mobile text ad.

Mobile text marketing main features

• Create your own mobile keywords to promote your product or service and collect mobile numbers automatically.
• Automatic reply-backs are sent out to people who texted your keyword.
• Two-way messaging (chatting) allows you to send messages back and forth with mobile users. Recipients of your message can simply reply to your message.
• People can text your mobile keyword followed by a message they want to send you.
• Multiple automated messages can be sent to any new signup (via mobile text or email). So if someone texts your mobile keyword, for example, you can automatically setup a text to be sent to them on day 1, day 3, day 10, day 50, etc.
• Choose the area codes to send text messages to instead of sending to all area codes in a list.
• Send a message to select individual contacts within a distribution list or to the entire list(s).
• Send SMS messages globally (including US, Canada and 200+ countries).

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